Video has become the main communicating vehicle for the customer experience. Without a doubt, it is the “most shared form of content on social media”. From now on, the e-reputation of a company is built by consumers from the content they produce but also by their comments and various interactions.
They do not hesitate to give their opinion and are particularly active to express themselves positively and negatively on you!
Videos already represent such a large amount of data that it becomes very difficult for a company to control its content. It is therefore important to be able to detect and control all this massive flow of information circulating on social networks and the web. A challenge that remains difficult for companies, a simple search “Google” is not enough to get a precise idea of its e-reputation.