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Monitoring, so essential ?

Do not let the information outclass us.

These last years, with the rise of digitalization and connected objects, the information content on the web has multiplied at an incredible speed to finally create a mass that is continuously generated by social networks, blogs, forums and other various sources.

So how are companies doing to scrutinize the internet data which concerns them? Which solutions adopted to stand out from the competition?

The solution is simple, strategic monitoring. Having become the indispensable market of the entrepreneurial world, business intelligence is exploited and developed by many companies with the aim of quickly detecting, grouping and analyzing relevant data in a single tool.

Which finalities ?

Mostly, the purpose of such an innovation is to give companies the opportunity to adjust their strategies to optimize their future actions. Improve their positions, increase sales, protect their reputations, all these goals are achieved from an effective monitoring.

But yet not very anchored in companies ...

As explained by Mickael Balondrade, an economic intelligence & marketing of products and services expert , there are still many issues around the monitoring which limit companies in the adoptions tool. 

Familiarize yourself even more with monitoring, its origin, its problematics and what it serves by finding the article “La veille stratégique, un outil primordial, mais délaissée par les entreprises” sur

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