With the rise of digitalization and connected objects, the information content on the web has multiplied at an incredible speed, fuelled by social media networks, blogs, forums and other various sources.
So, how are companies able to scrutinize the internet data that concerns them?
The solution is simple, strategic monitoring. Having become the indispensable market of the entrepreneurial world, business intelligence is exploited and developed by many companies with the aim of quickly detecting, grouping and analyzing relevant data in a single tool.
Mostly, the purpose of such an innovation is to give companies the opportunity to adjust their strategies to optimize their future actions. Improving positions, increasing sales, protecting reputations; all of these goals are achieved through effective monitoring.
As explained by Mickael Balondrade, an economic intelligence & marketing of products and services expert, there are still many issues around the monitoring that limits companies.
Further familiarize yourself with monitoring, its origin, its problematics and how it can serve your business by reading the article “La veille stratégique, un outil primordial, mais délaissée par les entreprises”: https://www.forbes.fr/business/la-veille-strategique-outil-primordial-mais-delaissee-par-les-entreprises/?cn-reloaded=1&cn-reloaded=1.