Video has become the main communicating vehicle for customer experience. Without a doubt, it is the “most shared form of content on social media”. From now on, the e-reputation of a company is built by consumers from the content they produce but also by their comments and various interactions.
Consumers do not hesitate to give their opinion and are particularly active in expressing positive or negative opinions about you!
Videos already represent such a large amount of data that it has become very difficult for a company to control its content. It is therefore important to be able to detect and control the massive flow of information circulating on social networks and the web. A challenge that remains difficult for companies, a simple “Google” search is not enough to get a precise idea of their e-reputation.